CLIENT
Hybrida Farms
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LOCATION
Cartago, Costa Rica
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PROJECT
Brand Identity
Print Materials
Hybrida Farms is ambitiously building one of the most advanced cannabis production facilities to serve pharmaceutical companies, retail brands and distributors in markets around the world. Hearing how the farm is nestled on an ancient riverbed and was built to serve the land and people of the region, we designed a brand identity that respects the traditions of the area and the medicinal properties of the cannabis plant.
RESEARCH
We kicked off this project with our strategic partner, Red Fan Communications, to better understand Hybrida's ethos, personality, and vision.
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Once defined, we began researching the history, culture and art of the Coris Valley in central Costa Rica to inspire a modern, upscale design steeped in tradition.
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This line of thinking also helped us elevate Hybrida's cannabis away from a too-playful stoner vibe and into a respected, wellness-driven space.
PRIMARY LOGO
VISUAL ID
Hybrida’s logomark represents a high-quality product supported by the land and community. The design integrates the landscape of Cartago, into the letterform by featuring a sun rising from the curved crossbar that supports lush plant life.
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The visual identity system came together by pairing warm photography of today's Cartago with iconography and patterns inspired by Pre-Columbian art.
TYPOGRAPHY
Headlines
Canela
Medium
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Neulis Sans
Regular
Body
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
CTA Orange
Mountain Green
Mist Blue
Mud Beige
COLOR PALETTE
PHOTOGRAPHY
ICONS
WEBSITE
